Nail and lash techs: how to get found when people ask AI
Your Instagram grid does the selling. The trouble is that an AI assistant reads words, and a grid of beautiful sets with emoji captions doesn't tell it much.
Some customers now ask an AI assistant to find someone local (how that works). To be in the answer, your work needs to be written down as well as shown.
Questions clients might ask
- "Find a nail tech near me who does gel extensions this weekend."
- "Who does classic lash extensions at home, under 100?"
- "Is there someone near me who does BIAB infills?"
Name the treatment, not just the look
Clients search for the treatment by name, so spell it out:
- Nails: gel manicure, BIAB or builder gel, acrylics, nail extensions, nail art, infills, removals.
- Lashes: classic lash extensions, volume or hybrid sets, lash lifts, lash infills.
Then describe your style in a few words, like "minimal", "bold nail art" or "natural lashes". The photos show it, but an assistant can only match the words.
The rest of what to write down
- A starting price. "Gel manicure from 45" lets an assistant answer a budget question. Open and Found shows one starting price, so put the others in your services.
- Where you work. A salon, a home studio or mobile.
- Your usual days. Open and Found has no opening hours field yet, so add something like "evenings and Saturdays" to your services.
Working from home? Give the area, not the street
If you run a home studio, list your suburb or neighbourhood, not your street address. Share the exact address in your messages once a client has booked.
An example
Here's how a page on Open and Found might look for a made-up business:
Nails by Priya · Nails and lashes · Westfield
Services: Gel manicure, BIAB, nail extensions, nail art, classic lash extensions, lash infills, evenings and Saturdays
Prices: From 45
Area: Home studio in Westfield
Books via: Instagram DMs
Claim your free page, made for AI assistants. Nothing is published until you say so.